Xiamen Container Terminal Group Development Strategy Research

Since the reform and opening up, China's economic has developed rapidly.Dedication to increasing foreign trade and the increasing logistics transportation is important to the economy of our country. China has emerged a lot of port logistics enterprises. Due to the port enterprise carries a lot of important social function, plays a very important role in the development of social economy, therefore, in the complex and changeable economic environment for the development strategy of port logistics enterprises in China is very important for keeping pace with the times, and is a vary meaning projection.This paper collects the first hand data of Xiamen container terminal group Co.ltd., First of all, beginning from the external environment, the paper analysis several aspects of the geography, politics, economy, society, science and technology with theory of pest and Porter's five forces model analysis. Secondly, the paper analyses from the dock group resources, organizational structure and corporate culture and other aspects of the development of enterprise internal environment. Finally, the paper, on the basis of goals and ideas for the development of Xiamen port container throughput and companies, uses the SWOT matrix analysis to give the development strategy of the company combined with the strategy at the present stage. At the same time, the research steps in the implementation of the strategy, and analyzes the Countermeasures of corporate strategic process can be taken.