Xiamen Port Development To Judge The Trend Analysis, And Strategic Choice

The 21st century will be an oceanic century and a global economy's century. As the link between the ocean and the land, ocean ports will certainly play an inevitable and critical role in the international trade under the environment of the increasing trend of economic globalization, the rapid revolution of IT, the fast adjustment of industrial structure and further international cooperation and competition of world economy. With the development of economy, the ports function has changed from the transportation to the production, business, and services etc. With the logistics, fund and information have gathered together, the ports have become a pool of several businesses; it is a mark of the level of social-economical development of a country or a region. As an important window of foreigner trade in our country, the ports have main position at the economical development.At present, it's the building period that China is strongly developing the economy of the west side of the Taiwan straits, the southeast coastal economic belt is a next focus of economic development after the"the Zhujiang delta economic zone","Yangtze delta economic zone"and"around Bohai economic zone", and it has a strategic significance at the economical development of China. With the rapid economic development in the coastal areas, Xiamen port has played a very important role of port group in the southeast coastal.This dissertation provides an improvement of general procedures of development strategic research. At first, analyzed the current developing situation of Xiamen port and the port around it, and refer to the features of modern port, displayed the problem in the development of Xiamen port.This paper select some correlative historical data of Xiamen city to forecast the develop trend of Xiamen port by Triple Exponential Smoothing Method and Regression Analysis Method. It uses SWOT to examine the outer and inner environment of Xiamen port development and develops an evaluation matrix of inner and outer factors to makes the strengths, weaknesses, opportunities, and threats of Xiamen port. It concludes that Xiamen port should take growth-oriented development strategy. Finally, based on the strategic goal of Xiamen Port Development, through the multidimensional analysis of the alternative types of strategic development, I posed the strategic positioning conjecture and the measures how to take.