| Urban population booms and environmental pollution increase, with the accelerated development of modern industrialization and urbanization. People's desire to return to nature becomes stronger and stronger. A wave of forest tourism development was set off in the whole country, The development and construction of Forest Park is also very fast in Guangdong Province.As a regional center in Guangdong Province, Guangzhou city is the major source markets of forest tourism. Since the higher traveling ability and higher per capita consumption level of Guangzhou residents, every Forest Park inside the province develops and constructs ecological tourism for the same hinterland tourist market. However, the different resource endowment and geographic conditions among the different forest par k inevitably leads that the tourist attraction to visitors shifts and the tourist structure re-orga nization.So, To study the Guangzhou tourist source market on how visitors make his decision for his forest travel becomes a prerequisite for the healthy development of forest tourism.In this article, it is hope that through analysis the decision-making behaviour of Guangzhou 's Forest Tourism potential market for Forest Park travel, presents health, sustainable development relevant recommendations for Forest parks by regions in Guangdong Province.This study focuses on the application PRED matrix as a research tool, tourists in Guangzhou City, Guangdong Province, forest parks and perceived accessibility to analyze Guangzhou 's Forest Tourism potential market for tourism decision Guangdong Province National Forest Park in behavior. Decision on tourism, the tourist destination of tourists and perceived accessibility is an important factor affecting the decision-making behavior of tourists. In this paper, the method of questionnaires, analyzes the perception of each forest park, accessibility, and sensing and accessibility factors, then the original matrix PRED improved accessibility and integration into the perception of tourism element. Finally, through the PRED matrix each frame attractions opportunity analysis, analysis of the province's forest park visitors the choice of behavior.It was found that the core of the Pearl River Delta region due to good geographical advantages make the area attractions with good accessibility, unique culture and landscape of Lake Forest Visitors make Guangzhou has good perception of. Rely on good perception of the accessibility and the regional forest park to be able to attract the majority of tourists travel Guangzhou. And there are high-income groups and low-income groups in the core area of the Pearl River Delta attractions accessibility larger differences in the region attract tourists from middle and high income groups, low-income groups more. In addition, by PRED matrix found the edge of the Pearl River Delta region, mainly in the northern part of Guangdong regional attractions opportunity to be improved and the secondary choice box box shows the edge of the Pearl River Delta region, northern Guangdong region of interest has the potential to develop into the decision-making opportunities box landscape. Through different attractions up sexy intellectual different take to improve transportation accessibility or raise awareness of interest and other methods to enter the Guangzhou tourists Decision on the category. However, eastern, western regional forest park because of traffic convenience and attractions visibility is not enough, not in Guangzhou citizens choose range. Thus, eastern, western regional forest park To be healthy sustainable development, should be in the source market positioning and product design to face the prefecture-level cities and counties surrounding forest park residents mainly carry out the theme of the weekend recreation Tourism and Leisure product. |
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