Rural Social Network, Infrastructure And Farm Business Entrepreneurial Opportunity Identification

Farmhouse, as an important form of rural tourism, can increase peasants' income and promote the development of economy and society in the rural areas. It is important for the entrepreneurs to identify and develop entrepreneurial opportunities, which has become a prerequisite for the development of farmhouse. There have been a lot of theory about entrepreneurial opportunity identification, but mostly in urban enterprises as the research background, and there are big differences with China economic environment in developing countries, especially China's vast rural community environment. Few existing research focuses on the entrepreneurs in the process of rural tourism development, only a few studies discussed the gender differences and entrepreneurial motivation, and lack of research about entrepreneurs entrepreneurship opportunity identification in the rural community environment. Based on this, this paper attempts to explore the following questions: why some farmers can identify entrepreneurial opportunities, and some farmers are not. For this farmers is how to use their own rural social network and infrastructure environment to help them identify entrepreneurial opportunities?Rural opportunity identification is a cognitive process in which rural social network,clan network, rural infrastructure and other factors are combined. Based on the survey data of Guangdong Province farmhouse entrepreneurs, this paper made an empirical study on the mechanism of rural social network, rural infrastructure and entrepreneurial opportunity identification. The purpose of this paper is to improve the process of entrepreneurial opportunity identification mechanism, enrich the empirical evidence, enhance understanding of the main business of the farm business development, and combined with the local actual situation, from the two aspects of individual entrepreneurs and government departments proposed the corresponding policy recommendations, for farm businessgrowth to provide reference and guidance, prompted the farmhouse the smooth and orderly development, improve the farmhouse entrepreneurial income, improve the living environment.The study found that there is a significant positive relationship between rural social networks(network scale, network resources and clan network) and entrepreneurial opportunity recognition, and rural infrastructure(road traffic facilities and basic education facilities) in the relationship between them have significant regulatory role. Specifically,road traffic facilities in the relationship between them have significant positive regulatory role; basic education facilities in the relationship between them have significant negative regulatory role. Based on the conclusion of the study, this paper puts forward some policy recommendations from the aspects of individual entrepreneurs and government departments.