The Research On The Relationship Of Returned Entrepreneurs’Social Network, Technology-opportunity Match And Entrepreneurial Opportunity Identification

With China’s economic growth, investment environment improvement, a large number of returnees establish enterprises in China. We are facing a historical opportunity of upgrading the industrial structure and increasing competitiveness of national enterprises through the absorption of returnees’entrepreneurship. Promoting more overseas talents with high human capital to return home and start their businesses has become an important human resource strategy.Entrepreneurship research as a multidisciplinary hot area, Attracts the attention of many scholars. As the logical starting point of entrepreneurial process, entrepreneurial opportunity identification is a key issue in the field of entrepreneurship research, therefore we select returned entrepreneurs as research objects, study the relationship of social network, technology-opportunity match and entrepreneurial opportunity identification.We firstly review the researches on the related theories of entrepreneurial opportunity identification, social network and propose a new concept of technology-opportunity match.Then we try to study the impact of social network, technology-opportunity match on the entrepreneurial opportunity identification. We also provide a relational model. Then we conduct an empirical study among98Chinese returned entrepreneurs in the city of shanghai, hangzhou and nanjing using well-develop questionnaires.The result of study shows that:(1) The strength of individual network and government support network have significantly positive correlation with the number of entrepreneurial opportunities identified and innovativeness of opportunities. However commercial network relations has no significant correlation with entrepreneurial opportunity identification.(2) High level of technology-opportunity match of returned entrepreneurs leads to the identification of opportunities that are more innovative, but it has no significant correlation with the number of opportunities identified.(3) The level of technology-opportunity match partially moderates the relationship between social network and opportunity identification:the higher level of technology-opportunity match, the more positive the effect that government support network has on the innovativeness of opportunities identified, the higher level of technology-opportunity match, the more positive the effect that commercial network has on the number of opportunities identified.At the end of the paper, based on the results of the empirical research, we propose some inspiration and suggestion, so that returned entrepreneurs or returnees who have entrepreneurial intention identify more innovative opportunities, and government departments put forward measures to help returnees’entrepreneurial activities.