Research On The Entrepreneurial Opportunity Selection And Countermeasure Of F Company's Russian Seafood

Under the influence of changes in the international trade environment,the share of China's export market has been gradually decreased,and the operating status of F companies,which are mainly export trade,has become sluggish increasingly.At this stage,China government advocates industrial transformation and industrial upgrading to promote economic development,and puts forward the call of mass entrepreneurship and innovation.F company is encouraged by national policies.Under the guidance of the spirit of mass entrepreneurship and innovation,it responds to the national call to seek the new entrepreneurial opportunities actively,in order to turn to the new industry,so that F company can get rid of business difficulties and achieve transformation and development.This thesis takes the entrepreneurship opportunity of F company's Russian seafood as the research object,uses PEST Analysis and Michael Porter five forces model to analyze the macro environment and industry environment of F company,and identifies the market potential of Russian seafood entrepreneurship project.Using Boston matrix analysis method to analyze the market competitiveness of Russian seafood,and preparing for F's entrepreneurial selection.Using TIMMONS entrepreneurial opportunity evaluation framework to conduct a feasibility analysis of F company's Russian seafood entrepreneurial opportunity,and making the selection of opportunities.Finally,using 4P marketing theory to develop the opportunity and implement the strategies for the Russian seafood project.The research focus of this thesis is threefold.One is the research on the identification of entrepreneurial opportunities,helping F company to identify the entrepreneurial opportunity of Russian seafood.The second is the research on the evaluation method of entrepreneurial opportunities,applying TIMMONS entrepreneurial opportunity evaluation framework to the entrepreneurship opportunity evaluation and selection of F company's Russian seafood.The third is the research on the entrepreneurial opportunity development and strategy,making the specific plans for F company's Russian seafood entrepreneurship project.The research results of this thesis can provide the entrepreneurial guidance for F company,and also can provide the reference of opportunity selection and countermeasures for the entrepreneurs who have the same problems with entrepreneurial projects.