Study On The Development Of Electronic Commerce Of Agricultural Products In Meizhou

Promoting the development of electronic commerce of China's agricultural products is an important work, to promote China's agricultural modernization and the development of information technology has a positive effect. On the characteristics of local resources and advantages of agricultural products in Meizhou City, analysis and explore the development of Meizhou of e-commerce of agricultural products has important practical significance, can be better for the development of Meizhou agricultural products e-commerce policy recommendations.Through the research of this paper, the following conclusions are drawn:(1)Meizhou City, the scale of agricultural products e-commerce continues to increase, the system continues to improve. The development of electronic commerce of agricultural products in Meizhou started late, and began to enter the rapid development of the state in 2013, and its rapid development provides a good foundation for the further development of Meizhou agricultural products e-commerce.(2)This paper uses SWOT analysis of the basic conditions for the development of the electronic commerce of agricultural products in Meizhou. From the vantage point of view, Meizhou city is rich in agricultural resources, and the transportation infrastructure and network information infrastructure has been further improved, providing resources for the development of agricultural products in Meizhou. Disadvantages include lack of farmers and enterprise electronic commerce consciousness; II electronic commerce enterprise management level is low;(3) network infrastructure is backward; the seasonal agricultural products, is not conducive to the storage and transportation and so on several points. The strong support of the government and the people's demand for high quality agricultural products is the main opportunity for the development of Meizhou city. Network and payment security issues, the lack of e-commerce professionals, is the main threat to the development of the current.(3)This paper analyzes the main problems faced by the development of electronic commerce in Meizhou agricultural products. First, the lack of professional talents of agricultural products e-commerce; second, the rural e-commerce network and other infrastructure construction is not perfect, which greatly restricted the development of agricultural e-commerce. Finally, logistics transportation system is not perfect, mainly for transportation facilities, inadequate facilities and logistics network layout is not deep enough, and many remote places logistics delivery is difficult to go to.(4)Combination of Meizhou City Agricultural Product electronic commerce development present situation analysis and typical case study, using the SWOT analysis of the conditions for the development of Meizhou of e-commerce of agricultural products, based on this, this paper put forward suggestions to promote the development of Meizhou agricultural products e-commerce. First, intensify propaganda, the popularity of electronic commerce and Internet knowledge; second, strengthen the construction of the human capital; third, strengthening the construction of agricultural products logistics system; fourth, to strengthen the agricultural electronic commerce network infrastructure construction; the fifth, perfect online payment and network security building.