Research On The E-commerce Development Of Agricultural Products In Agricultural Cooperatives

At present,the mode of production and sale of agricultural products in our country is relatively simple,and the competitive advantage of the market is not prominent.The development and upgrading of agricultural products industry face a great test.The traditional sales mode is that people deal with each other face to face,and with the emergence and evolution of electronic commerce,it has become an effective way to sell goods.Through electronic commerce,we can ensure the modernization and informatization of the agricultural product industry in our country,and promote the trade of agricultural products,occupy the dominant position in the market economy environment,and improve the farmers 'economic income.This paper analyzes the current situation and problems of the development of electronic commerce of Chinese cucumber and tomato and other agricultural products in P county of Jiangsu province from the perspective of the development of electronic commerce,and puts forward some corresponding measures and suggestions.The aim is to promote the organic integration of electronic commerce and the sale of agricultural products in this area,to promote the income generation of farmers,to stabilize their happy life,and to realize the win-win situation of economic benefit and ecological protection.This paper uses questionnaire and semi-structured interview to collect data,and combines quantitative and qualitative analysis to fully understand the current situation of agricultural products sales in the cooperative.This paper uses questionnaire survey method and semi-structural interview method to collect the data,combined with quantitative analysis method and qualitative analysis method to fully understand the current situation of agricultural products sales of the cooperative.This paper mainly analyzes the reasons from four aspects:transaction subject,electronic commerce circulation,trading platform and trading environment.It is manifested in the following aspects:the acceptance of electronic commerce by consumers and farmers and the low level of trust in conducting electronic commerce;Agricultural cooperative organization has small scale effect,lack of strong standardization control and brand certification in production and sales process.The trading platform is single,the function of the trading platform is incomplete,and the government function is missing.Logistics channel radiation is small,distribution is difficult,both sides to the lower acceptance of payment system.In view of the problems existing in the process of agricultural product e-commerce sales in P county of Jiangsu Province,some practical suggestions are put forward.For example,in view of the development of B2C model of agricultural product e-commerce,the author applies B2B model and B2B2C model to agricultural product sales,and can produce 1+1>2 effect by combining agricultural product enterprises with farmers.In B2B2C,the middle B takes on the role of a bond and a bridge that can effectively connect farmers and markets,unlike traditional cooperation between government and agriculture.Moreover,in order to change the problems of the main body of the transaction and raise some successful cases of publicizing electronic commerce in agricultural products,the government should strengthen its support for electronic commerce in agricultural products,and expand the scale of electronic commerce in agricultural products by publicizing and drawing on the good experiences of other regions and countries.Farmers should also strengthen their own brand construction to improve the quality of agricultural products.In order to ensure the good development of electronic commerce for agricultural products,at last,this paper discusses the measures to optimize the trading environment from the aspects of improving the construction of logistics system for agricultural products and improving the network payment system.