Research On The Development Of MeiZhou Agricultural Produce E-commerce

Nowadays Internet has come to every corner of the world.We have entered the era of network economy.With the development and popularization of Internet of Things(Io T),Mobile Networks,C loud Computing and other new generation information technologies,E-Commerce has been growing rapidly in various fields and has become an important platform to promote local economics.To better industrialize and modernize agriculture,it is important to integrate agriculture with Internet technologies and increase the output and circulation efficiency of agricultural production.For the areas that leverage agriculture as the main industry,the development of agricultural E-Commerce is particularly important.Information technologies can help upgrade and reform agricultural commerce,resolve restrictions of traditional agriculture development model,innovate in new agricultural development ideas,accelerate agricultural economic growth,and boost overall economic.This paper,The Development of Mei Zhou Agricultural Produce E-commerce,explores methods and strategies in agricultural e-commerce development of Meizhou based on transaction cost theory,value chain theory and the network effects theory.Its first chapter introduces the research background,objective and significance,as well as research ideas,methods and content.The second chapter reviews agricultural product electronic commerce theory,and introduces trading cost theory,value chain theory,the theory of network effects.It also analyzes the development of e-commerce of agricultural products with the knowledge of economics.The third and the four chapters introduce the current situation of agricultural products circulation in Meizhou and the necessity of the development of electronic commerce of agricultural products respectively.C hapter Four also covers the basic conditions and constraints of the development of agricultural e-commerce in Meizhou.The fifth chapter introduces the development of e-commerce of agricultural products in Suichang County,and explains how to learn from the example.In the sixth chapter,combined with the actual situation of Meizhou,this paper puts forward the ideas and countermeasures from the aspects of agricultural modernization,information technology,supporting infrastructure,cold chain logistics construction and agricultural products,electronic commerce standard and other factors.