Research On Marketing Strategy Of Shanxi Tianshenghong Jujube Wine Corporation

China is the jujube's origin country,also the world's largest producer of jujube,which has laid a solid foundation for the development of China's jujube wine industry.Jujube wine has a mild,not only to retain the jujube nutritional value and medicinal value,but also a typical health wine which is easy for the body to fully absorb.Today,human health condition is Worsening affected by the environment and the diet influence day by day,the red jujube wine is one kind of health care wine,people love it day by day.At present,China's wine industry development trend for "high alcohol degree to a low degree development,and actively develop fruit wine and new wine",has poured into the vigor for jujube wine the vigorous development of future.Shanxi Tianshenghong jujube wine company is carrying forward the tradition of "Millennium jujube wine brewing process,through continuous research and improvement,master,has core brewing technology and patent and get fermented wine,distilled liquor production permit.The series of Tianshenghong jujube wine products to health and nutrition,unique taste,deeply loved by the local people,but outside of the Shanxi Jinzhong wine mainstream consumer market share is still very limited,and wine series of competitive advantage is not obvious,this greatly limits the company's long-term development.The paper uses the modern marketing,strategic management,and other relevant theoretical knowledge,combines with some characteristics of the domestic wine industry development status,trends and consumer market,the literature search method based on to investigate the Tianshenghong jujube wine company's overall operating situation,marketing environment,has conducted the research to the company's marketing strategy based on SWOT analysis,STP marketing strategy theory and other research methods.From a line to asking question,analyzing problem and solving the problem gradually,put forward an effective marketing strategy,to ensure its effective implementation.Hope this paper can make the new Tianshenghong jujube wine brand walk into the fast development track,and provide some help for the natural red dates wine to seize more market share in China.