Yijia Agriculture Mechanical And Equipment Company's Competitive Strategy

Our country is in from traditional agriculture to the critical period of the transformation of the modern agriculture, accelerate agricultural mechanization and agricultural machinery industry development, and has important significance to improve agricultural equipment level, improve agricultural production conditions, enhance the comprehensive agricultural production capacity, stimulating rural consumption demand and so on. With the support of the national industrial policy, the growth of the per capita income of farmers and the transformation of agricultural production, the development of agricultural machinery industry in China is good. Shandong Yijia Agricultural Machinery Equipment Co., Ltd. (hereinafter referred to as the Yijia agricultural machinery on display) is a "Dior" agricultural equipment for the main business of large machinery manufacturing enterprises, the company for the domestic of high-end high horsepower tractors, plow, subsoiling soil preparation combined operation machine and other large supporting agricultural research, development, production, sales and service. Has the good enterprise culture background Yijia agricultural machinery, common values, the more perfect organization structure and systems, relatively solid foundation of human resources, a good brand visibility, unique sales channels and product promotion capacity and obvious price, quality advantage, strong backing support.Yijia agricultural machinery at present existing problems mainly has not formed the mature competitive products series product research and development, performance appraisal index set is not scientific, which results in an out of focus, the leading strategic direction is not strong and so on.Through the above analysis and evaluation, we make the conclusion:Yijia agricultural machinery on display should implementation of differentiation competitive strategy and implementation of product design, after-sales service and other measures, so as to effectively distinguish it from competitors and gain excess profit.In order to ensure the effective strategy execution formulated to support safeguard measures:one is to build up the organizational structure, implementation of mixed matrix structure, the design and development, product sales, after-sales service reverted to the group focus on capacity building and carry out business; the second is Yijia agricultural machinery enterprise culture building, construction and promote the strategic culture system; the third is to enhance human resources system construction, build a reasonable professional personnel structure; four is the perfect control system, effective strategies to protect the landing.