Research On Power Marketing Strategy Based On Demand Side Management

Our country after reform and opening-up, the economy got rapid development, but the energy consumption is huge, so the current our country key deployment of energy conservation and emissions reduction work arrangements, such as many areas in China have continued to increase, the demand of load of growth too fast, so the demand for electricity is rapidly rising, due to the power supply development lags behind the economic development has brought a certain pressure, in addition in our country gradually build the Smart Grid, Smart Grid environment, for electric power marketing also has many problems, the electric power enterprise has not set up the real service consciousness, this article discussed based on the demand side management of electric power enterprise marketing strategy research.Demand side management are the main participants of government departments and the electric power enterprise, induced by adopting a flexible and effective incentive measures and measures, in view of the way users demand, together with the user to improve the efficiency of electricity, constantly guide the user to change electricity utilization time and way, reduce electricity consumption, improve the utilization of the power load management activities. Along with the social demand for power continues to increase, consumption is increasingly mulberry, therefore the main social contradiction is how best to balance power consumption and power supply shortage of resources. To ensure social users are not subject to the peak and trough, guarantee the residents normal life, the normal operation of enterprises, secure and stable operation of the power grid, this goal to become an important task of the circuit dispatch department. It is in this context, this paper based on the perspective of demand side management, combining with the current status of economic development in our country, the electric power demand, and the perspective of electric power market marketing environment, according to China's long-term accumulation of power demand side management strategy, for our country the electric power enterprise marketing strategy to provide a good solution.