Research Of Tourism Industry Development Strategy In Wugang

Tourism is a rising star in the emerging industry and occupies the more and more important position in the service sector. Tourism industry can not only fasten the economic growth to bring high economic benefits, but also can provide more jobs, and promote employment. Since the reform and opening-up, our country have got rapid social development,and along with the level of our country residents income enhanced, people are paying more and more attention to the quality of life, so the tourism industry has become an essential part of people's life. In 2015, our country received more than 4.1 billion tourists at home and abroad,and tourism revenue reached 4 trillion yuan, year-on-year growth of 10% and 10% respectively last year. The tourism industry has become main force pulling the growth of domestic consumption.As a county-level city governed by HeNan province, Wugang has been awarded as national garden city, national sanitary city, China excellent tourism city because of its abundant natural resources, tourism resources, ecological resources.Wugang is a industrial city at the same time, which is famous for its iron ore mining and the widest and thickest type of steel plate.Under the background of the domestic manufacturing recession, however, the industry development in Wugang has encountered great difficulties.Making use of its superior natural environment conditions, in-depth development of tourism industry will bring new power for the local economic growth. In recent years, the local government has introduced a number of support for the development of tourism industry policy and investment in the development of new tourism resources and supported the development of the tourism industry. In 2011 ~ 2015, 15.383 million people came to wugang,and tourism comprehensive income reached 3.26 billion yuan. The tourism industry has become an indispensable part of the third industry in Wugang.Althoughthe tourism industry in Wugang has made remarkable achievements, but it is also faced with the small industry scale, unreasonable industrial structure, and low level of information deficiency. Therefore, this article is mainly focused on the current state of the tourism industry in Wugang,the present development situation, the resources and environment, also the conflict problems,by the means of department investigation method, on-the-spot investigation method and so on.In view of the problems existing in the development of the tourism industry in Wugang,after setting the principles,this paper holds that to develop the Wugang tourism industry,Wugang should dig deeper into local characteristics,and optimize the resource combination plan, so as to make the market value of tourism resources obvious;optimize the overall layout of the tourism industry, construct the system of tourism leading industry,and extend the tourism industry system;complete and perfect the tourism accommodation system, internal transportation method, and the system of the factors of tourism industry to provide strong support of Wugang traveling industry;complete product system and effective marketing strategy, establishing tourism industry in the leading position of the third industry;reinforce the correlation of strengthening tourism and related industries.