Sinohydro Bureau 16 Company Limited On Strategic Research Into Airport Construction Development

The 16^th Bureau is a construction enterprise mainly handling construction of hydraulic engineering.With the shrinking domestic hydroelectric power market,the enterprise extends non-hydropower and domestic construction market,and tries to grow airport construction.By combining qualitation and quantitation,and the analysis of SWOT,the paper sets out the strategic solutions to the development of airport construction and puts forward the organizational measures to achieve strategies.During the next more than ten years when domestic civil airport construction will develop rapidly,all these will provide opportunities for the development of airport construction because it is difficult for other construction enterprises to replace the advantages of aircraft industry,and the competition of business jobber markets is stiff.The keen competition,the project invitation of tender and the contract terms which the proprietors may set freely,the unfair market to invite tenders,and the non-standard stipulations to observe will all threat to enterprises.With healthy financial position and performance, abundant human resources,reasonable marketing mechanism and strengthening uptime capacity,the enterprise will expand overseas business and form internal resources and ability advantage depending on brand groups and its rising pick-up in the market.The small domestic market coverage of enterprises and the brain drain which results from the current personnel management system of state-operated enterprises and the emolument allocation mechanism become its weakness.By analyzing EFE and IFE Matrices,the enterprise will react well to external opportunities and have the advantages of internal resources and abilities.The paper analyses SWOT Matrices and then puts forward nine alternative solutions to development strategies.After surveying the QSPM attraction of each solution,the paper also brings forward the overall growth-oriented development strategies,the intensive,diversified and international growth strategies,the cost leadership competition strategies and the relative improvement functional strategies,which will make up tbe development strategic system in its airport construction.