| With the integration of global economic, rapid development of our national economy, significant increase in income, a further escalation of the consumption structure and the continuing accelerating process of urbanization, People's consumption and investment demand of house is more and more diversified. As the real estate prices are rising steadily, the real estate business create a multitude of economic wealth miracles, but also bubbles in the real estate market continue appeared, and even spread widening. In order to change this situation and guide the real estate investment return reason, since 2011, the government promulgated a series of regulation policy to control property price in economic and administrative means from curbing consumption demand, increasing the commercial housing supply, and strengthening the regulatory aspects of comprehensive control for examination and approval of real estate. Along with the efforts to increase the real estate market macro-control, residential and other types of real estate properties are declining profit margins, and the risk continues to improve, but optimized management decisions can increase business performance and avoid the risks associated with the real estate. Financial evaluation on real estate investment project can optimize business decisions in a way. In order to achieve good economic and social effects, it is necessary for real estate companies to conduct a comprehensive, integrated, multi-faceted financial assessment when invest in real estate projects.Combining my work experience in the real estate business with the domestic and foreign related research results, the financial evaluation on ZJ Real Estate Company Huizhou Xunliao Bay projection was made through scientific and rational analysis in this paper. The first part gives the subject background and advantages to explain that the study of this project adapts to the times and social development needs. I analyze the domestic and foreign research present situation and research results on this topic in the second part for a comprehensive grasp the literature research data, then theoretically explain the connotation, characteristics, evaluation methods, and other related principles on the real estate investment financial evaluation. The third part introduces the background of the project investment, investment environment, industry and the competitive market environment on the basis of the project investment location positioning. Part IV also analysis and appraisal the demand market which the real estate investment Xunliao Bay is facing through strategic management tool SWOT. Part five financial data are predicted,estimated and evaluated respectively from macro and micro respects of ZJ real estate company Xunliao Bay development project, also approaches are briefly elaborated that can be taken to deal with the risk when developing the Xunliao Bay project. Finally, the paper further clarify the feasibility of the real estate investment and development projects, and the given recommendations about management issues should be noted during the development process in view of ensuring the feasibility of the effect.Using a combination methods of theory and practice, whole and partial, dynamic analysis and static evaluation from macroscopic and microscopic perspective, this article makes a feasibility analysis and decision through financial evaluation of project investment theory combining with case for empirical research. So that we can forecast and evaluate the cash flow accurately during the development and investment of Xunliao bay project, and measure the future financial benefit of enterprise in a certain time to maximize the enterprise and shareholder value. For one thing, it can ensure maximum interests of investors and the relevant interest groups, while avoiding corporate financial and operational risks in the investment project development and operation process. For another thing, it can provide inspiring information and the reference value when the initial investment project can be developed to assess the preparatory work in the region related to real estate investment. Due to the difficulty of collection data and time constraints, this paper only make the financial evaluation and analysis for a single project, no further studies on mutually exclusive projects. At the same time this paper did not do in-depth research to further refinement on the risk of the development construction real estate construction, it only roughly outlined several countermeasures to avoid the risk of real estate development process, without specifically description in detail. |
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