Study On Potential Evaluation Of Health Tourism Development In Tianzhaoshan Forest Park

In recent years,with the increase of the population of "sub-health" and the expansion of aging trend,the traditional sightseeing tourism can no longer meet the needs of tourists.Increasingly tourists are favoring to choose forest health tourism for their health and fitness.People are eager to relieve stress,balance body and mind and strengthen physique during fresh and comfortable forest environment.Forest health tourism is an inevitable trend of tourism development,which is popular by people and strongly supported by the country.As an important part of the development of health tourism,forest health tourism of Tianzhao mountain has an important effect in Guangyuan city.However,due to the late start of forest health tourism in China,it is still in the initial stage of exploration,so exploring the potential of forest health tourism in Tianzhaoshan has far-reaching significance for its development of forest health tourism.Firstly,based on this research background,this paper discussed and analyzed the origin,concept and development of forest health tourism according to the related researches at home and abroad.Secondly,on the basis of six-degree theory,stakeholder theory,experience economy theory and other related theories,combining with forest-specific attributes and recuperation efficacy,referring to the development of potential impact dimension analysis and expert advice,this paper constructed a set of evaluation index system of forest recreation tourism development potential from the three aspects of forest tourism environment,forest tourism resources and the conditions of forest tourism development and construction,which containing 38 evaluation indexes.Then this paper used analytic hierarchy process(AHP)to determine the index weight.It was found that the maximum weight value was 0.63333 from forest recreation tourism environment.The middle weight value was 0.2605 from forest recreation tourism resource.The minimum weight value was 0.1062 from forest tourism development and construction.The results indicated that the forest tourism environment played a decisive role in forest health tourism.Thirdly,this paper used the mathematical model of tourism destination evaluation and the score of questionnaire to evaluate and analyze the development potential of forest recreation tourism in Tianzhaoshan.The conclusion showed that the potential value of forest recreation tourism development was 7.710263,within the range of strong exploitation potential.Finally,combining the importance of the right and the actual situation of Tianzhaoshan Forest Park,this paper put forward development paths from forest recreation tourism environment,resources,facilities,propaganda and business form in order to promote the healthy and effective development of the forest health tourism in TianzhaoshanThe paper aims to provide a quantitative reference for the evaluation of the forest health tourism development potential to promote a better select of tourism development path in Tianzhaoshan based on its own conditions.The study is also conducive to enrich theoretical research in the forest health tourism development potential.