Research On The Development Of Health Tourism In Lishui Baiyun National Forest Park

Lishui City in Zhejiang Province has a forest coverage rate of more than 80%,which is known as the largest ecological leisure tourism resort in East China.It is one of the first batch of national ecological civilization demonstration areas and national ecological protection and construction demonstration areas.However,as the birthplace of “two mountains theory”and one of the top ten forest farms in China,Lishui Baiyun National Forest Park has relatively single forest tourism products,mainly focusing on mountain climbing and fitness and natural scenery,lacking health wellness tourism products.There is still a lot of room for promotion in the development of health wellness tourism.In this paper,through investigation and research,the advantages and difficulties of developing health wellness tourism in Lishui Baiyun National Forest Park were analyzed,and the path of developing forest health wellness tourism was explored.Through development and management,this paper aims to make Lishui Baiyun National Forest Park a park with excellent forest ecological environment as the main feature,relying on unique geographical,hydrological,cultural and climatic conditions and good ecological and recreational environment,focusing on natural ecology sightseeing,leisure health vacation,forest sports entertainment,research and education base,which is suitable for all ages,so as to promote the development of forest health wellness tourism.In this study,based on the RMP analysis theory,the three aspects of tourism destination of Baiyun Park,including resource,market and product,were analyzed;Through the SPSS statistical analysis method,the reliability and validity analysis,descriptive analysis of tourism satisfaction,difference analysis,correlation analysis,regression analysis and other comprehensive analysis of the questionnaire results of Baiyun Park health tourism tourists were carried out to roughly draw the advantages of Baiyun Park in developing forest health tourism,that is,the environmental and scientific research value.However,there are still some problems in the development of forest health tourism in Baiyun Park.Based on the interview and survey,the causes of the problems were analyzed,which mainly included insufficient awareness of forest health care,poor publicity,vague positioning of health care products and lack of brand effect,less number of health care scenic spots and serious homogeneity,backward standardization construction of scenic spots and weak operation capacity.According to the problems found and the cause analysis,combined with the framework of RMP analysis theory and tourists’ demand for leisure tourism,the improvement path of developing forest health tourism in Baiyun Park was proposed.First of all,moderately develop tourism,pay attention to ecological protection,and improve the concept of health care;Secondly,identify the development direction of tourism and the positioning of scenic spots to promote the local “Lishui City Mountain Farming” brand and establish brand effect;Thirdly,create a health tourism theme zone to create an immersive experience,mainly including four major areas,namely,leisure and health care scenic spot,health care research scenic spot,health care scenic spot,and health care sports scenic spot;Design three corresponding tourist routes,namely,one day tour and two-day tour routes,such as health care sightseeing experience line,health care culture experience line,health care sports entertainment line.Fourthly,launch forest park featured health tourism products,including five main categories and twelve subcategories of products,such as leisure and sightseeing culture themed tours,full-age education and exercise tours,health care and self-cultivation physical and mental tours,health sports expansion and experience tours,and biomedical health and longevity tours;Fifthly,continue to strengthen the infrastructure construction of the health tourism scenic spot to create the forest health wisdom tourism marketing and promotion.In combination with the advantages brought by the Internet,we can comprehensively build a marketing system for Baiyun mountain forest health care smart tourism through we media or the Internet and other marketing means,attract more health care professionals and combine production,education and research to improve the operation capacity of the scenic spot.