| Neijiang, a big agricultural city, is the main producing areas of food and cash crops of Sichuan. The imperfect market of agricultural products, poor circulation, scattered production, not reasonable agricultural structure all result in the difficult sales of agricultural products. In the new era, the rapid development of e-commerce brings new challenges and opportunities to the production and circulation of agricultural products in Neijiang. The development of e-commerce of agricultural products is an important way of the transformation of Neijiang agricultural operation and management mode.Based on thorough investigation and documents, the study centers on the e-commerce research on the agricultural products of Neijiang. Through the concept of e-commerce of agricultural products, network survey, literature retrieval, model analysis and other methods, the article summarizes the present status of e-commerce used in agricultural products in Neijiang. Then, some further analysis is made, using the SWOT analysis method. Finally, some solutions as well as suggestions are raised concerning the development of e-commerce used in the agricultural products in Neijiang. The article analyzes the problems in the development of e-commerce of agricultural products in Neijiang according to the present status of the natural surroundings of Neijiang, economic conditions and the development of e-commerce. It also analyzes the advantages and disadvantages, opportunities and challenges of the research itself by means of SWOT. At last, seven solutions are put forward concerning the e-commerce of agricultural products in Neijiang. From the implementation of the "1+1+N+X+Y" agricultural e-commerce development platform system, vigorously develop agricultural products 020 services, reasonable layout and construction of the four radiation area south of the agricultural products storage and logistics system, pay attention to WeChat micro-blog and other new media in the e-commerce of agricultural products, to promote the role of standardization of agricultural products and brand development and other aspects of you illustrated in details. Most importantly, some specific strategies are put forward regarding how to take advantage of new techniques in e-commerce and new platforms to spread agricultural products in Neijiang. Those methods include the 020 model, using microblog and wechat and so on. |
