State-owned Commercial Banks Social Responsibility Case Analysis, Construction Bank,For Example

At present Chinese economy is going through a major change, especially in Chinese financial sector. In this turbulent backdrop, domestic commercial Banks how to change as soon as possible to adapt to the new industry situation, is a very important issue.Under this background, this paper argues that the concept of corporate social responsibility should get the attention of the management as soon as possible. Corporate social responsibility refers to the enterprises in the pursuit of profit growth at the same time, and should also pay attention to the interests of other stakeholders. Take enterprises as a social component, when enterprises enjoy social benefits, they should also be responsible to the society at the same time. Using corporate social responsibility as a guiding ideology to run a business, you should take into account profit growth and other responsibilities, such as the responsibility of employees, the environment, the community, government, etc.The domestic Banks face many problems now, it is the inevitable stage of financial development, only to find a way to overcome these difficulties, can better and faster development. On current form, domestic Banks have many problems like customer service satisfaction is not high, the independent innovation consciousness is not strong, these problems are deeply affects the development speed of domestic Banks.In order to effectively solve these problems, we need to begin from the basic concept, from the most fundamental management strategy. This paper argues that corporate social responsibility is a very good guiding ideology. For the business structure is single, the situation of the customers are not satisfied with the service, it is that the bank's social responsibility of the client. Customer are bank's stakeholder, the customer demand should be fully attaches. For the independent innovation consciousness is not strong, it is not having develop the employee's social responsibility. The welfare of the employee should safeguards, and strive to improve the staff's business level, and adopt various methods to stimulate the staffs work enthusiasm, maintain mental health of employees. From these examples we can see, corporate social responsibility for the Banks are facing various problems, can effectively clear distinction fundamentally, thus help bank for effective analysis and solution. However, domestic Banks haven't reach the designated position of corporate social responsibility at present, domestic academia's research also is still in its infancy, so this article focus on the bank's corporate social responsibility, based on the actual case of the China Construction Bank as an example, analysis problem of corporate social responsibility to fulfill the implementation of domestic Banks, provide reference for decision-making domestic Banks.In order to clearly express the point of view, this article will be carried out in accordance with the logical sequence of the following details. First of all, through the introduction to introduce the research background and significance of this article, general framework of this paper. This part is to let readers have a clear understanding that domestic commercial Banks face many problems now, and should pay more attention to corporate social responsibility.Second will present a comprehensive description of the literature, this part specifically mentioned as a part, because of considering the public know little of corporate social responsibility. So in this part, corporate social responsibility of the related research are described, including its definition, basic theory, make the reader understand what is corporate social responsibility in the first place. Then the bank's corporate social responsibility are described, due to the special financial status of commercial Banks. So this article will description related research papers of commercial Banks, let the readers understand the research situation at home and abroad now, and know that this paper studies what stage in the whole process.After have the knowledge of the whole research situation, this article further introduces domestic bank's social responsibility fulfillment situation and existing problems. At the same time in order to facilitate the reader have an own judgment, this article introduces the current main social responsibility evaluation system for Banks. So that the reader can have a more clear understanding of the implementation of the domestic Banks'situation and the existing problems.After these theory and related knowledge of bedding, this article will focus on the social responsibility of the China Construction Bank for an analysis. Case comes from China Construction Bank's 2014 social responsibility report on its web site, and on the basis of stakeholder theory, divided into different stakeholders' part for analysis. According to global corporate social responsibility embellish spirit rating data, this paper collected the 09 to 14 years of social responsibility scores to analyz. And by establishing a line chart, the development trend of domestic Banks is analyzed and compared with other Banks. This is the main innovation point of this article.This paper not only have direct analysis of cases, after the case, also provides the domestic and foreign Banks' corporate social responsibility best practice, hoping to give some reference for domestic Chinese Banks. And this article give some suggestions after content of the comprehensive above. The hope is that these suggestions can help domestic Banks better fulfill their corporate social responsibility.Finally, in order to help readers understand the content of this article, at the end of the article, this article has carried on the summary. Firstly put forward the social responsibility position is more and more important, also more and more importance by the major international firms. Domestic begin from the green credit, also gradually specification and attaches great importance to the corporate social responsibility. Domestic commercial Banks should face up to this trend, explore the connotation of corporate social responsibility, reform enterprise better and faster, raise the benefit of all stakeholders. And through comparing the nearly five years of grade trends, can found that the domestic Banks is not stable, while other Banks are developing rapidly and steadily. So the domestic commercial Banks should take measures as soon as possible, to improve its corporate social responsibility fulfillment situation.In this paper, on the basis of the research achievements of predecessors, the main corporate social responsibility fulfillment situation of domestic commercial Banks conducted a tentative exploration, the purpose is to analyze the present situation of the domestic Banks in the aspect of corporate social responsibility and the deficiencies, to help the domestic Banks to better realize their problems existing in own, and improve its system and measures. But due to the lack of theoretical knowledge and practical experience, there must be some problems and deficiencies in this paper, in the future study and work, I will continue to read the related article, accumulate more experience, and will carry on the consummation to the deficiency of this article, and continue to explore this issue, such as the attempt to establish social responsibility evaluation index system of domestic commercial Banks, or to collect relevant data, make a clear social responsibility by the method of regression correlation with domestic commercial Banks, etc., thanks for review and defense experts comment.