Marketing Strategy Research Of XX Corporation In Australia

China Rolling Stock Sector had fostered its own competence in the past decade based on Chinese government big investment in the past more than ten years. In accordance with technology introduction?digestion and absorption?reinnovation from abroad, Chinese government big investment in rolling stock and subway system has created big chance for rolling stock equipment manufacturers, meanwhile "Going out" strategy, "High Speed Train Diplomacy Policy" strategy and "One Belt One Road" has brought more significant opportunities to Chinese rolling stock manufactures to accomplish overseas strategy.I worked in a company as leader of rolling stock business, which has occupied more than 95% market share of Chinese rolling stock business and exported our products to more than 80 countries around the world. According to a report from Germany Consultant Company on 2015, our company has become the largest rolling stock manufacturer in the world, with a fully competition with other competitors, such as Alstom?iemens? Bombardier CAF and Kawasaki. To deeply develop overseas business, our company has established Australia subsidiary to precede business in 2013, I worked in Australia subsidiary between 2013 and 2015 and made a fully analysis of Australia rolling stock business for deeply execution.As regional sales manager in charge of business development and project management, I made analysis of Australia rolling stock business and finished our company business developing target and strategy.To fulfill the developing target and strategy, this article analyzed Australia politic? economic?social and technology by "PEST" analysis tool, to make sure Australia market is stable and feasible to further develop. After that, this article has used "SWOT" to analysis how to develop our company strength. At last, this article has used "STP" strategy to make segment?Target and Position of our company business in Australia rolling stock market and make suggestions to how to fulfill marketing target and marketing strategy.