The Sales And Marketing Stragety Development Research For The Traditional Player In Auto Aftermarket Under The Background Of Internet+

Due to the advent of the Internet+, there are revolutionary development of internet technology and how to use it. The traditional business model changed in this environment. By the Internet to the combination of online and offline business and created to interact with consumers more convenient and efficient business model, consumer change their consume habits. This change has been deep into the automobile market of traditional auto parts industry. As a traditional and well-known diesel engine manufacturer, company C facing to the new challenges now. Based on this, in this paper, we shall do some research of C company's marketing strategy in China aftermarket.There is a lot of study based on the Internet to the traditional industry impact from the current literature. However, less literature is accurate to the aftermarket of the traditional auto industry. This article would be through to analyze the marketing status quo, strategy and problems of C company in China aftermarket were, do the research of Internet+on the impact of the traditional auto industry, and based on this, advances marketing strategies of the traditional auto industry under the new situation.Through research of this article, to achieve purpose and meaning is as follows:through marketing strategy formulation, to adapt to the Internet+environment and help C company can better serve customers, enhance competitiveness, improve market share in China aftermarket. From research sense, through the C company specific case analysis, comprehensive relative to domestic increasingly competitive industry, combining with the characteristics of Internet + and marketing theory and regularity, to develop constructive suggestions on how the traditional auto industry in the current complex market environment to continue to put forward.