X Auto Trade Group's Marketing Strategy Improvement Research

At present, the international financial crisis, the third industrial revolution is to speed up the breeding, and the production, consumption, organization and management of various industries such as profound revolutionary impact.The traditional car dealers also brought big effect. Now days in China,. There are two main reasons:the high inventory and the current distribution mechanism and market mechanism gradually derailment. This thesis mainly adopts the literature research, Sino-foreign comparison method and case analysis, under the background of the third industrial revolution after the car market in China's business model is studied.Based on X companyauto trade Co.Ltd under the new economy car dealerships group after the car market, make the analysis of the current situation of and improvement measures are put forward. Made a meaningful exploration in theory, but also provides a basis for distributor's own enterprise diagnosis and has a certain practical significance and practical value.