The Development Present Situation Problems And Countermeasures Of Jingyang Fuzhuan Brick Tea Industry

In order to explore the mystery of the processing Fuzhuan tea and promote the production throughout Shaanxi province, we did further research. Processing Fuzhuan tea becomes the main industry and helps tea industry develop rapidly.The number of Jingyang brick tea processing enterprises has been over forty and 13 of them have got the QS certification. It has accumulated a total investment of 210 million yuan. The processing ability, technological level and output have been improved. With the recovery of traditional technology and the breakthrough of new technology, the clean, mechanical, continuous and standard line of production of Fuzhuan tea was built. The technology and equipment level have a comprehensive upgrade. It remains some problems at same time:?.The lack of specialized raw material place; ?.The low production standard; ?.The low supervision and control; ?.The low market sensitivity; ?.The old managerial mechanism of enterprise(It does not fit the market development); ?.The unsound social organization system; ?.The lack of professionals; ?.The mismatch between production and brand building and marketing; ?.The short industrial chain of Fuzhuan tea processing.The depth of brick tea industry development is not enough.Based on market investigation and analysis, to make Fuzhuan tea become the promotion of transformation and upgrading of Shaanxi tea industry and rapid development of social economy.Here are some of my advice:?. Improving the raw material supplies of the summer and fall tea in southern Shaanxi and realizing the sustainable development of Fuzhuan tea industry; ?.Improving the scientific research input and technology content in production;?. Improving the oversight and control systems for product quality and safety;?. Adjusting product structure; ?.Improving the market share using the brand; ?.Following the government's policy and innovative financial services; ?.Improving the production training of Fuzhuan tea; ?.Developing the Fuzhuan tea culture and improving the influence and popularity of Fuzhuan tea.?.Increase the industry chain of brick tea processing.Development the brick tea industry.