Research On The Construction Of Rural Onsurance Basic Servicenet Work In Yantaimuping

Construction of the new situation of rural development and rural market demand, rural insurance grassroots service network construction and improvement has become an inevitable choice for the development of society and market economy, and for the development of the insurance industry is concerned, to get rid of the increasingly fierce market competition,access to new vigor and vitality of development, is undoubtedly the most needed, in the case of difficult to achieve technological innovation, market development is the best choice, the vast rural market to the confusion in the insurance industry provides a good opportunity,Therefore, this study as the content of this research study. In studying embodiment, the present study the theoretical basis of rural insurance grassroots service network construction to sort out clearly the factors rural insurance grassroots service network construction, and rural Muping area for the study, for rural in the region relevant staff of insurance service outlets totaled 40 and in the region a random sample of 150 farmers as subjects, the use of the preparation of good survey questionnaire embodiment survey found that: the current grassroots service network construction in rural areas in the countryside to get a certain degree of development, which not only in improving consumer awareness of insurance,expanding the scope of insurance buyers, but also in the insurance business for a conscious need for outlets, from this perspective, the current service network in rural areas Muping grassroots in rural insurance It laid a good ambience. However, the research also found that the current rural insurance and basic services network also exist many problems in the building, the unit of analysis from the insurance business, the insurance business has been developed, but narrow coverage, the amount of small business; rural insurance in the implementation of grassroots service network construction in, but the effect is not obvious;phenomenon evident lack of professional and technical personnel; government support effect is obvious, but the lack of intensity. Farmers from the research point of view, farmers insurance services for network construction recognition is not high; farmers for insurance cognitive bias, consumption will be improved; rural insurance grassroots service network construction professional to be improved; rural grass-roots network of services for rural insurance construction plays the role of government is more recognition. Based on this conclusion, the present study also proceed from the government, insurance companies,business development and rural consumption and cognitive ability three aspects ofdevelopment proposals put forward in order to achieve multi-pronged approach to promote continuous improvement and development of rural insurance business to achieve rural insurance grassroots service network construction and sound development.