Study On The Forms Of WeChat Advertisements

The popularity of the Internet and the continuous improvement and development of science and technology, creating the current mobile Internet as the main body of the new economy's rapid development and prosperity. The WeChat as the most popular instant messaging applications, which itself contains unlimited advertising value, although the current WeChat has begun to gradually develop their own advertising value, but did not form a very complete system, and the introduction of WeChat advertising The low threshold and the high cost of supervision, which leads to its development is also more chaotic, so the research on the form of WeChat advertising has a strong practical value and theoretical value, worthy of our in-depth study.Micro message as the first advertising bearer platform, combined with the properties of WeChat itself, can be defined as WeChat ads: the main form and presentation for the division, divided into public and "friends" ads and simple text ads and rich media Formal advertising. Communicators use WeChat ads to spread, the WeChat to their own platform to compare the simple vertical and horizontal form of advertising simple operation can be adjusted in time, but the lack of freshness and fun. On the contrary, as a micro-media-based advertising is the use of technical means to achieve good real-time interaction with the user experience and better, but the production cycle and funding than the graphic form of advertising to be higher. From the WeChat platform to the horizontal and TV ads and micro blogging forms of advertising compared to analyze the form of WeChat ads and other types of advertising is the advantage of WeChat advertising low prices, easy to adjust, timely feedback,can better serve advertisers; And its disadvantage is the low threshold of entry of high regulatory cost, credibility doubt, and the scope of transmission is limited. The paper also points out that the micro-letter advertising should be integrated into marketing, to improve the media literacy of communicators, tostrengthen the gatekeeper's role, and to improve the relevant supervision system.