Research On Mongolian Wechat Business Advertising

With the popularity of WeChat,more and more Mongolian people are running wechat business industry,and the number of advertisements in WeChat moment is also increasing,making it a matter worth paying attention to.Now,wechat business advertising has generally occupied people's WeChat moment,on the one hand,to provide people with a variety of convenient services,so that people can sit at home can be very good understanding of the product,buy the product.On the other hand,people's WeChat moment into the advertising platform,so that it lost its original appearance,and so that many people are bored.However,with the development of wechat business,there are more and more advertisements of Mongolian characteristic products,and the Mongolian people are making more and more efforts to advertise in the national language,which is a very happy thing and also a trend.So I took the Mongolian wechat business advertisements as the research object of my thesis,I use my Wechat moment as raw material,that have 4183 WeChat friends.selecting the time of day,every 10 days,every time 22:00 statistics from 8:00 to occur during all WeChat message,circle of friends has counted the news of the 5 days,counted 12395 messages,including 8058 wechat business advertising.Among them,I selected 6433 wechat business advertisements sent by Mongolian people,classified them one by one,tabulated statistics,selected typical examples,referred to relevant literature,combined with the knowledge I learned,studied them carefully,and also interviewed relevant people to understand relevant problems and find solutions.This paper is composed of introduction,main content and conclusion.The introduction part explains the reasons,significance,research status and research methods of the topic.In the first chapter,the development of wechat business is introduced in three stages,and the relevant concepts of WeChat,WeChat moment,wechat business and WeChat moment's advertisement are also introduced.Then,the status quo and future trend of wechat business of Mongolian people are briefly mentioned,laying a foundation for the following research.In the second chapter,the Mongolian wechat business advertisement is classified and analyzed in detail in terms of content,expression and language,and its characteristics and influence are summarized.The third chapter analyzes the problems existing in the Mongolian wechat business advertisement in detail and proposes solutions to these problems.The conclusion part summarizes the whole paper.