On Live Marketing Model Of Agricultural Products Based On The Customer Value Theory

Along with the popularization of the internet plus in China,the transformation and upgrading of traditional industry ushered in new opportunities.Agriculture is the most traditional industry in China.Under the new circumstance,we should innovate the marketing model of agricultural products with the help of internet technology such as big data and cloud computing.In the supply-side structural reform,we should change marketing concepts,value customer demands and provide new motivation for the innovation of agriculture with the purpose of enhancing customer value.In this paper,the author analyzes the traditional marketing model of the agricultural products in China,and find out the limitation.The author stresses the important position of customer value in the network marketing of agricultural products and identify the factors that affect the primarily young people E-consumer group's perceived value through theoretical research and data analysis.On this basis,the author innovatively put forward a new type of agricultural product network marketing model which take network broadcast as the carrier_live marketing model.The author summarize the technical background,basic mode and the strategic point of the live marketing model through the analysis of related cases.In the end of the paper,the author speculate the combination of agricultural product marketing with the new technology and new concept,and put forward suggestions and countermeasures for the further development of agriculture in China.