A Comparative Study Of Profits Between Small Raising Household Individual Direct Sale Model And Order Model

To meet increasing demand on broiler and products from domestic and foreign markets, China has presented the scaling up and standardization of chicken breeding. The chicken industry has developed rapidly, playing an important role in rural economic development. Focusing on two broiler breeding models of individual direct sale model and order model, and breeding models choosing problems faced by the small raising households, with fifty-four "817" chicken breeding households as the research target, using questionnaire survey, case study and comparative methods and help of SPSS20.0 software, this text comprehensively applies Pearson correlation analysis and multiple linear regression and makes empirical analysis on problems of earnings in the breeding process. Researches show that:1. In the model of individual direct sale model, fodder cost, baby chick cost and charges for medicine are the main factors in breeding costs. Relevant suggestions have been made about the cost. Meanwhile, a multiple linear regression model on the breeding has been built. The main factor affecting breeding profit is sale volume of a single chicken. Therefore, some suggestions are made on how to improve breeding profits. At the same time, a multiple linear regression model is built in this respect.2. In the model of order model, the meat to fodder ratio, payable medicine fees and weight of a chicken are important factors. Suggestions on improving household's profits are made and a multiple linear regression model in this respect has been built.3. A comparative analysis of profits between individual direct sale model and order model finds that, as follows:suppose other conditions are unchangeable, individual direct sale model's profits are higher. As a result, reasons for low initiation for order model are:the profit level of self-marketing raising households is high; value keeping ability of company order model is weak.4. Through analysis of breeding profit prediction model of the two breeding models, it is found that price of baby chickens is the best factor in making decision on breeding models.