Analysis Of Baidu Delivery Strategy And Marketing Environment

As catering industry competition intensifies, more and more catering enterprises and small businesses, in addition to attract diners don, sending out the service as a kind of more convenient consumers affiliate marketing. From the earliest consumption with take-away small card, Internet platform in order to now, the speed of delivery to unexpected geometric scale of development. Data statistics, many establishments were the main business income of more than 60% from the delivery every day, more businesses will be store services, family or factory to make meals, specializes in distribution services, namely save cost, and expand the market. And gradually evolved into today's O2O platform in the industry.In 2014, is doomed to be part of a year, Chinese take-out industry take-out industry ushered in the spring of Internet. The industry into three giants of the Internet civil war. At the end of 2013, taobao's tao little APP attempt delivery business, for the first time and achieved success, after two months, the orders is more than the 100000 mark. In 2014, after seeing the huge market potential, group purchase industry giant, the public comments on the net, is also on its web page open the online order business, nearby stores can be directly after the order delivery. In group-buying industry to public comments on the same month, Meituan net, also launched the delivery service, and will delivery business as a whole the company's main business. Brewing for six years before and after in the food industry \"hungry\", the lucky won A round successfully in 2014, since then, A new area has the war started.As three giant baidu, Internet BAT also targeted the O2O platform of the battlefield. In March 2014, acquired O2O group-buying platform after baidu glutinous rice, on May 20, 2014 launched baidu delivery based on map location service. After 2 years of development, baidu take-out and 260 cities around the country to achieve the coverage, merchants are more than ten million. Although earnings than the other two big rivals, but there are rumours that service delivery is baidu, baidu is trying to occupy the city distribution of a key move.Based on baidu delivery as the research object, this paper the author through collecting and analyzing a large number of baidu chengdu area delivery data, by the methods of screening, comparison, regression relationship, from the time, consumers, platform offers of several factors, such as the weather affect the delivery quantity, analysis of the chengdu area take-away market fluctuation and the regional characteristics.Secondly, the current situation of management of baidu take-out brand in chengdu, main advantages and disadvantages, and the competition situation, the negative news, policy guidance, etc., through the analysis of the external environment, internal environment analysis, SWOT matrix, analysis of business strategy of the company the next step.Finally, the introduction of uavs, hypermedia, innovation management model and business model, to explore how under the new era of baidu take-away via the Internet, such as the media out of new diversified development pattern and the concrete implementation plan.