Huangshan City Tourism Industry Cluster Research

As an important economic phenomenon,industrial clusters can increase regional competitiveness with the scale and spillover effects. It will get a huge boost on a regional and economic development of the whole country to a greater degree.Tourism industry cluster is an important branch of industry clusters which theory is not perfect.Regional tourism industry cluster is developmented which can promote business cooperation, reduce costs, enhance regional innovation.It will enhance the tourism industry, regional competitiveness and accelerate the development of regional tourism industry to a great degree.After thirty years of rapid development,Huangshan tourism industry has made noteworthy achievements.According to the survey, the local tourism industry has entered a bottleneck at present.We must find a new way to development.Huangshan tourism industry in the accumulation of a high degree of solid basis, cluster development is a better way to break through this bottleneck.First of all, the domestic and foreigntourism industry cluster theory. I try to discuss the basic theory of it. The characteristics of it including the universality of the cluster members and the geographical scope of the open cluster.The development of the cluster including market-driven development model and the promotion of the government.Second,Huangshan tourism industry development analysis.Irrational industrial structure,industry vicious competition,the shortage of human resources and the ineffective of brand building is the development of tourism industry constraints. We must change the current way of development to break through obstacles. It is possible to have a btter development with rich tourism resources,the huge tourist market and a solid basis for the tourism industry.Cluster development can solve current problems and promote sustainable development of Tourism Industry.Third, the framework of huangshan tourism industry cluster Development. With development of huangshan tourism industry i will identify the focus of cluster development and build its plans which is spatial structure of the three stages of planningthat including "cluster point","cluster line" and "cluster Network"; The special working group, industry associations and trade associations planning a combination of organizational structure; e-commerce platform and specialized tourism market as market structure planning. Developed the development strategy of three stages with close and in the far.Finally, the cluster of huangshan tourism industry in the development of policy recommendations. It should be implementaed as follow:the promotion of government,the brand marketing, promoting regional cooperation and personnel training, promoting the sustainable development of local tourism industry.