The Research On Shandong Lifang Home Furnishing Limited Company About The Selection Of Logistics Distribution Mode In An E-commerce Environment

In the process of social progress and scientific development,e-commerce takes a new form as a kind of trading method,and its development speed is accelerating gradually.Logistics distribution is a key link in e-commerce.After China's furniture enterprises enter e-commerce,it is generally presented that the distribution efficiency is low and the distribution cost is high.It is not conducive to the healthy and rapid development of furniture enterprises in the e-commerce industry.Therefore,under the e-commerce environment,according to the characteristics of the furniture products,and combining with the development of logistics industry in China,and it is important for furniture enterprises to select a suitable distribution mode.It must have theoretical and practical significance.The paper based on the existing research results at home and abroad.First,I based on the concept of e-commerce and distribution and related theory to analysis the relationship between e-commerce and distribution.And the furniture logistics distribution under electronic commerce environment of the four patterns were analyzed.Second,for example of Shandong Lifang Home Furnishing Limited Company,analyzing the demand of furniture in the aspect of distribution in the city under the electronic commerce environment,and through the analysis of the company under the e-commerce environment furniture logistics basic situation,finding out the existing problems.Again,from the furniture enterprise,the third party logistics enterprise,the consumer three aspects,analyzing the five key factors to influence the furniture in e-commerce environment,namely the furniture logistics characteristics,logistics operation cost,customer satisfaction,enterprise distribution management and the third party logistics service level.On this basis,the application of analytic hierarchy process(AHP)to construct the hierarchy model,through the geometric average method,the feature vector method and the arithmetic average method.Through quantitative analysis,choosing the Third party distribution mode as the best model of logistics distribution under electronic commerce environment for Shandong Lifang Home Furnishing Limited company.Finally,from the actual point,the implementation of furniture logistics distribution in the electric business environment is proposed for Shandong Lifang Home Furnishing Limited Company.The research conclusion of this paper can provide certain theory for Chinese furniture enterprises in the development of e-commerce in the process of choosing appropriate logistics distribution mode,and able to provide beneficial guidance and reference for the corresponding practical word.