Study On The Decision And Optimization Of Distruibution Mode In Chain Enterprises

With the development of economic and the market economy system gradually deepening, chain business has formed a kind of modern organization form and business model. Chain business appears in our eyes with more and more chain form and daily supermarkets, convenience stores, household appliance industry, catering, clothing industry and pharmaceutical industry etc are launching chain form. It is showing great vitality. However, the contradictory with chain enterprises'development is that there are many problems in our country chain logistics distribution system construction. There are also many problems hindering the further development of chain enterprises, such as improper selection of distribution model, relatively backward of distribution mode and the construct of distribution center etc. So it is necessary to study the decision and optimization of chain enterprises' distribution mode.First of all, the paper analyzes the background of current chain enterprises'development and the current situation of chain enterprises and their distribution system at home and abroad. It also briefly expounds the definition of the distribution, the definition of chain, features and advantages and points out the importance of distribution in chain business.Secondly, it points out the current problems in chain business distribution and studies the application extent and the inferiority of three typical logistics distribution mode: self-operation distribution, Third-Part Logistics and common delivery. It also proposes correlative suggestions for optimization improvement according every mode's shortcomings.Thirdly, then it makes decisions for the selection of chain business distribution mode and analysis several factors that influence the selection of distribution mode. According to the combine of entropy-weight method and AHP, the paper establishes evaluation index system and identifies indexes weights. Paper introduces TOPSIS method to gives quantitative calculation of multi-objective decision. It provides basis for chain business distribution mode.Finally, based on the decision results of distribution mode the paper establish distribution model in same industry and different industrial considering the time constraints. On the premise of satisfying customers' demands on time makes choice for distribution center to make distribution costs lowest, In the situation of no solution, paper puts forward supplementary solution module and applies it to case.The paper's research provides a new view for our country chain enterprises' development and improvement. At the time of perfecting the distribution system, it improves chain business enterprises' competitiveness and has theoretical significance and practical value.