Shenyang SJCT Machine Tool Equipment Company Product Structure Optimization Design

On May 8,2015,the state council issued important notice about the "made in China 2025 " planning,marks a revolution opened up a new industry in China.Manufacturing industry,especially in machine tool industry as a representative of the equipment manufacturing industry has entered a digital,intelligent,greening,network,flexible integration of the new era of industrial manufacturing.Local Chinese machine tool enterprises will stand the test of the giant in the change;at the same time,for domestic machine tool enterprises in China,this also is a leap in the revitalization of opportunity.Shenyang SJCT machine tool equipment company as a leading position in the field of Chinese machine tool production,at the beginning of the creation has achieved great success,its products are popular in the last few years,but under the new national policy,the company faces new problems and challenges.Especially in terms of the company's product structure,need to further discuss,comprehensive study,its product structure to optimize and improve,in order to better adapt to China's machine tool market and China's manufacturing industry shift.This paper takes Shenyang SJCT machine tool plant of the company's product structure as the research object,from the company's history,development situation and environment,through the PEST analysis,SWOT analysis,theory of product life cycle analysis,analysis method to study at present the company product structure,analyzes the problems existing in the product structure.Results of this paper is combined with "made in China 2025" planning and design theory of products and services to the company's product structure optimization design,according to the Boston matrix theory to analysis and the localization of the design scheme for product.View of the present status of the company as well as the design scheme,from the marketing,technology,production and quality link corresponding protection measures are put forward,in order to ensure the smooth implementation scheme.Finally draw the conclusion: through thecompany's product structure optimization,make the company follow the wave of change,China's manufacturing industry in the future continue to maintain the leading position in the market competition.The innovation of this article is to adapt to the world and China's manufacturing industry characteristics,the manufacturing products structure and a new era of digital,intelligent,flexible integration product characteristic,the combination of proposed solutions;at the same time introduce the remanufacturing industry product structure,make the enterprise more diversified features of the structure of products,enrich the product structure of modern manufacturing enterprises.For many products of China's manufacturing industry structure upgrade provides reference.