Study On Service Strategy Of DTC Nuclear Steam Turbine

With the development of the global economy,Service competitivenessoccur frequentlyin manufacturing industry market.Enterprises are trying toenhance the product competitiveness with ?service?,making product service to be a new sources of value.StrategicManagement canindicatethe direction of businessdevelopment,different market segmentsneeds the appropriate service strategy.According to theanalysis ofmacro-external environmentof enterprise andthe business,managers can clarify the situation of industry competition,findenterprise's capability,detectthe variety of customer needsat different stages of the product life cycle.The management of service strategy for different market segments,adjusts the resource allocationsto adapt to the development trend of the market,not only creates customer value,but alsomakes service ability become a corporation's core competencies.Nuclear energy remains one of the major choices for most countries in tackling global energy shortage and climate change.China is in the stage of developing nuclear power industry at present,As an important equipment in nuclear power,nuclear steam turbine market competitionis fierce.This paper studies themarket segment of nuclear steam turbine manufacturing industry,Through analysis DTC nuclear steam turbine business macro-external environment,business abilities and the implementation process of DTC nuclear steam turbine business,combined with the development trend of nuclear steam turbine market and the strategic objective of DTC "13th FiveYear" plan,suggestDTC nuclear steam turbineservice strategy: making nuclear steam turbine product service ability become the core competitiveness in nuclear steam turbine manufacturing market,meeting the needs of users,realizingthe biggest benefit of enterpriseat the same time.Finally,analyzing some problems existed in DTC nuclear steam turbine service to give some suggestions and countermeasures.Raises a series ofguarantee measures from nuclear safety culture,internal cost accounting,technology innovation,service division,customer visits,personnel training,field condition,performance appraisal system forDTC nuclear steam turbine service strategy.