Business Plan Of SP Company 3D Printer Project

In the 21 st century, with the rising cost of domestic labor, land, environment and other factors, the traditional low-skilled manufacturing unsustainable, 3D print with innovative technology has been placed high hopes in promoting the transformation and upgrading of the manufacturing sector. 3D printing technology is a new manufacturing technology which appeared and developed in the late 1980 s, It ‘s widely used in aerospace, military, medical, electronics, automotive and other industries in Europe and other developed countries. Currently, the development of domestic 3D printing technology is still in its infancy, the large-scale industrial 3D printers are basically from abroad, which are expensive and high maintenance costs. Domestic equipment has the advantage of low prices, but the production of precision is not ideal, it is difficult to meet the needs of the market. Therefore, SP company proposed the 3D printers through independent research and development of technology which solves the problem of 3D printers cost and accuracy, it has broad market prospects that can be widely used in jewelry, dental, palm and other industrial markets,.This business plan discussed the background and significance of the project, analyzed the development and present situation of 3D printing industry by using "PEST" and "five forces model" theory, and analyzed the external environment and internal environment by using the theory of "SWOT" project, summarized the project competitive advantages and opportunities in the market. By using the theory of “STP” to subdivide the existing market opportunities, identified the market position, so as to formulate a feasible marketing plan. And then evaluated the financial indicators of the project using financial management theory, proved the feasibility of this project financial decisions. Finally, we used risk management theory to systematically assess the risks that may occur during operate the project, and made the appropriate risk control measures.Through the research of the business plan, 3D printers produced by SP company have obvious competitive advantages in performance, technology and price. In this paper, we forecasted the capacity of market and sales data, calculated the net present value of the project is 21394800 yuan, dynamic investment recovery period is 3.52 years and the internal rate of return is 40%. The results showed that economic benefit of the investment project was obvious, risk control, and the project was feasible.This business plan can be as a reference for SP company to attract outside investors, in order to achieve the win-win situation of investors, employees, customers.