Southwest Securities Company Of Ji’nan Brokerage Business Marketing Strategy Research

Since the Internet began circulating in the world,countries and enterprises have begun to Internet technology and business functions of the traditional combination of information in order to achieve the management functions,such as: human resources information,manufacturing sector information,marketing information And financial information and so on.And with the development of modern enterprise economy and the global market after the great wave of change,corporate management functions more and more attention,its level of development of the overall business development of enterprises also plays an increasingly important effect.Especially for Internet companies such high-paying technology industry companies,the industry’s competition is very fierce,enterprises only in the management occupy a competitive advantage in order to stand out in the fierce market competition and achieve rapid development.Financial management,as an important part of modern enterprise management,must be paid attention to,and strengthen the information construction of enterprise financial management,which is the key to ensure the efficient operation of the business.Therefore,in the context of the new era of the Internet,strengthening the enterprise’s financial information construction will enable the enterprise’s financial management objectives and the company’s overall strategic objectives to achieve a consistent fit to improve the company’s competitiveness and promote enterprise development.In the current context of the Internet,financial information is the network,database and other new generation of information technology together,through the integration of corporate finance and business processes,in order to maximize the sharing of resources and data,so that the relevant managers of the enterprise Economic activities and business activities for real-time monitoring and control,give full play to the accounting management functions of the process.Therefore,the construction of financial information system can not only meet their own functional needs and financial management needs,but also to promote financial information technology and enterprise information technology construction of the overall goal is consistent,so managers can coordinate the pace between the two,Promote and improve the overall management of enterprise information.This will not only help enterprises to enhance the overall management capacity and overall competitiveness,but also can enhance the awareness of enterprises to prevent financial risks.The research of many scholars shows that the financial management system and process suitable for the enterprise can be developed by using the management thinking method,which can provide high quality financial data for the financial analysis and decision system.And the construction of the system needs to sort out the financial business processes,and in these processes to extract data flow,and as a basis for business application support system planning,and finally these business processes will be cured in the corresponding application system can be.On the basis of this theory,the author combs the literatures on the construction of financial information at home and abroad,and analyzes the existing information system and core business process of Company A and finds that Company A The existing financial information system problems,through the use of advanced experience at home and abroad,A company’s financial information on the reconstruction of a number of suggestions,hoping to help A company to improve and perfect its financial information system,Enhance the core competitiveness of enterprises and promote the development of enterprises.