Research On Brand Marketing Of W Series Products Of Z Company Under O2O Mode

With the advent of the Internet age,a new type of marketing model-O2 O model successfully embarked on the stage.The marketing method is to realize face-to-face with consumers,zero distance contact,as well as to the consumers of precision marketing and personalized recommendation,to provide users with the most competitive price and buying experience,and the business has had a huge impact of direct sales and other business model.Currently,under the background of the Internet constantly subvert the traditional business model,many traditional companies are constantly looking for their own O2 O Road,and strive to build a new era of network marketing model.As the traditional enterprises must seize this opportunity to attract more customers,and fully tap the customer value,let the consumer behavior with the enterprise closely,break the traditional business model of limited time and space,so that customers really benefit,so as to realize the rapid and sustainable development,consolidate their commercial position.This article through the questionnaire investigation and research of Z company W series of products in O2 O mode under the brand marketing situation,found that the company exists in the brand marketing problems.Through improving the W series of brand marketing and the proposal,and the corresponding brand marketing strategy,so as to bring the profound influence of change the development mode of the enterprise,has the important practical significance in guiding the transformation of the background of e-business of the traditional food production enterprises in the industry and industrial upgrading.