Research On The Development Strategy Of Qingdao Jinhu New Energy Technology Co.,Ltd

China's urban central heating was built in the 1950 s.In the north,central heating in winter is a major issue concerning people's livelihood.With the rapid development of various economies in China,the process of urbanization is also accelerating.It is estimated that in 2020,China's urban heating area will leap from the existing 10 billion square meters to 20 billion square meters.This provides a huge development opportunity for the heating industry.After the long-term development of central heating in Qingdao,the existing heating market has been relatively mature.With the improvement of our people's material living standard,the requirements for the quality of life and the degree of comfort have also begun to improve.This also has the higher level request to the central heating which is closely related to the residents' life.Like other northern cities,Qingdao residents have a high demand for heat source in winter and increasingly high quality requirements for a comfortable and warm living environment.For heating enterprises,adjusting their development strategies according to the market will help them achieve economic benefits.On the social level,the heating effect directly affects the development process of the city.This article through to the Qingdao Jinhu new energy technology co.,LTD.The existing situation analysis,in accordance with the relevant theories of strategic management and strategic analysis method,based on the actual situation of Qingdao Jinhu new energy technology co.,LTD.mainly divided into the following several aspects of research: is derived in order to clear the Qingdao Jinhu new energy technology co.,LTD.,strategic development planning,this paper first through the PEST analysis model,the heating industry macro environment,policy environment,economic environment,social environment,technical environment are analyzed.The advantages,disadvantages,opportunities and threats of Qingdao Jinhu new energy technology co.,LTD.Analyze the resources and capabilities of Jinhu company,and clarify the core competitiveness and value chain influencing factors of the company.According to the comprehensive analysis,the opportunity of Jinhu company is greater than the threat,and the existing external environment is conducive to the development of the company.The company also has certain advantages in brand,experience,technology and other aspects.According to the analysis,The enterprise mission,vision and goal of Qingdao Jinhu new energy technology co.,LTD are clarified,and the growth strategy and business centralization strategy at the company level are formulated for Qingdao Jinhu,and the guarantee measures to realize the company's strategy are put forward.Through the research of this paper,it is possible for Qingdao Jinhu new energy technology co.,LTD.to seize the opportunity in the current heating industry environment,help the company to make up for the deficiencies in human resources,technology and other aspects,improve the company's dominant position in the heating field,in order to obtain greater market revenue.