| Based on developing diversified public transport mode and traffic demand management concept,some cities have launched Custom Bus in recent years.Customized bus provide service which is based on personal travel demand in essentially.So we should analysis the correlation of the individual social-economic attributes,custom bus travel characteristics and subjective attitude from the individual aspects such as economic factors,physiological and psychological characteristics.And studying effection of various factors on Custom Bus travel intention.And according to the degree of key factors,taking measures to guide residents from private car into the new way of public transportation to ease urban traffic congestion.Firstly,analyzing the current situation,service characteristics and demand characteristics of the Custom bus,preliminary explore the influence factors of Custom Bus travel intention.Secondly,the paper expounds different variables and the theory model of Theory of Planned Behavior and variables,parameters,fitting index of the structural equation model.And according to the related theory foundation,the literature review to determine the potential variables that impact Custom Bus travel intention and the relationship between variables.Then,determining the observed variables and their specific multi-item,carrying on the questionnaire design and survey results analysis.In the end,using AMOS software to establish and evaluate model,and analyzing influence mechanism of Custom Bus travel intention.Results show that,the individual social and economic attributes have a significant correlation with the intention of custom bus travel,age,income,whether or not the car has a significant impact on the intention of custom bus travel.In the Customized bus trip characteristic attribute,residents are most sensitive to custom bus fare,and pay more attention to the time walk to the custom bus station time secondly,also to the network order is the least significant.The subjective norms have a significant impact on the control of perceived behavior,indicating that if the family,friends or colleagues choose Customized bus,then the individual control of Customized bus behavior is stronger,that is,perceived ride to the Customized bus encountered less obstacles. |
