| The arrival of “Internet+” era has brought new travel options for urban residents.Almost every 10 people in the country,there is a tailored taxi user.Under this background,this paper studies the factors that influence the willingness of the urban residents to travel by car and the impact mechanism from the point of view of the traveler,and also conducted further research on fares.This study is of great significance for the formulation of reasonable development strategies and management measures.Firstly,this paper describes the concept and common types of tailored taxi,and compares the tailored taxi with traditional cruise taxis,public transportation,and private cars,and analyzes the differences between them and their respective characteristics.The competition and cooperation between them was discussed.A more comprehensive and objective explanation was given to the travel mode of tailored taxi.Secondly,based on the theory of planned behavior,this paper constructs a theoretical framework of the mechanism influence to the urban residents on the willingness of travelling by the tailored taxi.Combining with the theory of perceived risk and the characteristics of the relationship between tailored taxi and traditional taxi,the model was been improved.Using the literature analysis method,the hypothesis of the relationship between the variables in this study was proposed.After establishing the measurement variables corresponding to each latent variable in the structural equation model,503 questionnaires were used to obtain research data,and the structural equation model of the study was established in Amos software.Theeffect of each latent variable was obtained through quantitative calculation and the relationship will be analyzed.The specific research results are as follows : People's attitude,subjective norms,and dissatisfaction for taxis have a positive impact on the travel intentions for tailored taxi;people's perceived risk and perceived behavioral control indirectly affect the willingness;there are also some relationships between all factors.Then,through the calculation of the influence coefficient of each impact route,it is concluded that in the behavioral attitude dimension related to tailored taxi,people's attitude towards the rationality of online dating vehicles has the greatest impact on travel intention.Therefore,this article makes further research on the price of the tailored taxi.Through the analysis of the influencing factors of the freight rates,and taking into account the influence of the price on the people's network about the travel choice behavior,a calculation model was established.Finally,Xi'an was taken as an example to calculate the approximate vehicle transportation cost under the goal of maximizing drivers' revenue and minimizing social cost.Comparing the calculations with realistic prices and discuss reasonable fare levels. |
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