The Application Of Chinese Character Design In Liquor Packaging

This study is focused on the use of Chinese characters aesthetic elements in the white wine packaging design,the research contents include:(1)Chinese characters,an important role in the liquor packaging design in the form and function of cultural transmission;(2)what are the elements of the $Chinese characters exist in the liquor packaging design,mainly from the calligraphy style the angle and different varieties of calligraphy font and mixed form,expounds the concrete form of Chinese characters of aesthetic elements,and also expounds the aesthetic artistic conception,aesthetic elements and expression level of Chinese characters to express;(3)analysis of the four special wine packaging design and cultural characteristics;(4)to Chinese characters aesthetic elements of site wine packaging in the design of the application as an example,from the official script,cursive,mixed fonts and varieties of angle,analysis of the use of site wine packaging design aesthetic elements Chinese characters,and the basis of its use,and the cultural values of the hope,at the same time,it summarizes the general principles and core ideas of Chinese aesthetic elements in the packaging design of liquor.