Research On Mobile Social Aesthetic Culture From The Era Of Media

With the rise of Internet media, privatization, popularization, general generalization, independent personal communicator who use modern, electronic method to transfer normative and non-normative information to non-specific or a particular majority or a single person, this newly emerged media person or company is called We-Media. It takes just a decade from sprout to flourish and it already brought a new revolution to the traditional media. It has made remarkable achievements. It is not only public access to information, participation in public remarks, but to become a powerful channel of Emotional exchange, appreciation of Beauty and the creation of beauty. With the establishment of mobile Internet technology and the popularity of smart mobile devices, mobile media becomes the mainstream media terminal in recent years. The new era of media communication with multimedia integration, real-time interaction-We-Media makes mobile social aesthetic culture came to life. With social APP as representative, smart mobile media provide new way of interpersonal interaction and even cultural transmission. At the same time, it also generated lots of cultural phenomenon that deserve attention. In the point of aesthetics propagation, it also dramatically changed the ecology of aesthetics and aesthetic production and consumption patterns nowadays, this cultural phenomena is also deserved our attention with aesthetic analysis.This paper takes mobile social aesthetic culture under We-Media era as the research object. In addition to the introduction part, it is divided into four parts, the introduction part clarifies the research background of the article, discussed the research scope of the mobile social aesthetic culture and both domestic and international research status.Chapter one defines the We-Media, described the new characteristics of the We-Media era. "Civilian authority" and "fans" alternation stressed the improvement of public media credibility and the new characteristics of the identity interaction,interactive communication between publisher and viewer. Mobile phone as the fifth media, in the study of popular culture and daily live aesthetic background, mobile social aesthetic culture should be separated from the past simple communication narrow research, esthetics view will be incorporated into to culture studies.The second chapter selected the unique cultural phenomenon of social mobile aesthetic culture, such as media information sharing under mobile We-Media, the "Photoshopped" cultural in mobile social and the symbol of social miniature – “like”phenomenon, by the elaboration and analysis of the above cultural phenomenon that summed up new features as the information sharing in mobile aesthetic culture,Emphasis on visual design and the "micro" communication styles. The motivation includes both scientific and technical level, but also related to with self-realization of mass psychology culture needs and the trend of aesthetics to life.Chapter three is about the aesthetic anxiety problems appearing in mobile social aesthetic culture, including the aesthetic subject of rights and the loss of aesthetic distance, weak "shallow social" esthetic relations and social mobile "pseudo-happiness" topic. Meanwhile, the author tried "poetic dwelling", letting the social return to rational, advocating "truthfulness and sincerity", seeking the dialectical relationship between beauty and really happy to make a way for exploring mobile social aesthetic culture anxiety.Chapter four Macro examines the mobile social aesthetic culture, through the analysis of daily aesthetic trends, fully affirmed the revolutionary change of life style brought by the mobile social aesthetic culture, and the innovation of culture communication.Finally, critical thinking is also conducted to the role of the mobile phone positioning, Promote the public to try to feel the humanistic feelings brought by mobile phone as a social tool, but not be manipulated by technology.