Research On The Industrialization Of Intangible Cultural Heritage

Intangible cultural heritage(hereinafter referred to as "intangible") is a precious spiritual heritage of humanity, there are the tradition of protect and inherit the "intangible" in our country, and with the strengthening of international exchanges and the influence of the United Nations educational, scientific and cultural organization, our country also values the protection of "intangible". In recent years, in the face of the current situation which with the protection "intangible" are disappeared, all walks of life want to find effective protection paths from different levels, "intangible" industrialization way is becoming more and more appreciated.This paper includes three parts: introduction, body(three chapters) and the conclusion, it based on the perspective of industrialization, looks intangible cultural heritage as the research subject, to prove part of the "intangible" may be protected by the way of industrialization. This article tries to choose three kinds of "intangible", sums up its industrialization path, and summarizes development models of industrialization.Firstly, the introduction introduces the significance of the paper subject; Secondly, it combines the status of the study of "intangible", which is concluded by the domestic and foreign scholars; and then, it defined a series of related concepts of cultural industry, tangible cultural heritage and industrialization of intangible cultural heritage; Finally, it expound the innovations and shortcomings of this paper.The first chapter teases "intangible" industrialization development course, achievements and problems briefly. At present, "intangible" industrialization status is that there are quote of objective basis for the market, science and technology support, industrialization has obtained certain achievement, but there are many problems hinder the industrialization's healthy and orderly development.The second chapter analyzes the direction and path choice of "intangible" industrialization. This chapter talks about the target direction from keeping the original genuine and integrity, realizes the orderly succession, realizes the economic benefit and carry forward the traditional culture. According to the United Nations educational, scientific and cultural organization's classification of "intangible", we choose the performing arts, social customs, etiquette, festivals and traditional handicraft three relatively suitable for industrialization of "intangible", and choice different industrialization paths for them.The third chapter reviews "intangible" industrialization's mode selection. On the basis of different industrialization paths, outlines six kind of development mode of the canonization, branding, experience-oriented, diversification, creation and zonation, try to provide some experiences for the development of subsequent "intangible" industrialization, promote it's healthy and orderly development.In conclusion, "Intangible" industrialization is an effective way and method in the process of "intangible" protection and inheritance, which has certain academic value and realistic significance. But now the "Intangible" industrialization research and attention is insufficient, we should excavate the potential possibility of industrialization under the guidance of the reality and integrity principle, for the purpose of protection and inheritance, develop and protect those "intangible" who have great economic value and potential market with the industrialization road, making them play a better role in the development and protection of "intangible" and social construction.