Zibo Daily-use Ceramics Innovation Development Research

Zibo is the largest daily ceramic production area in northern China, was officially awarded the regional brand of "Zibo ceramics and contemporary China kiln" by the Chinese Ceramic Association in 2008. The author believes that this is the traditional labor-intensive industries in Zibo to the new industry to technology, design and talent as the pillar of an important opportunity for the transformation of modern industries. How to develop the Zibo daily use ceramics as a representative of the national level, in the domestic and international market has a certain influence on the international name of China, the most important is the design and innovation. This article from the people-oriented design concept. From four angles, the paper discusses the methods of designing innovative for daily use ceramics. To prove that the design innovation is the only way for the future development of Zibo ceramics and contemporary Chinese kiln.However, the development of Zibo ceramics for daily use on behalf of the national level, in the domestic and international market has a certain influence on the international name of china. Design innovation alone is not enough. One enterprise's future healthy development, high quality product is the foundation, the enterprise flexible system mechanism is the guarantee, the system science brand operation strategy is from the macroscopic to the enterprise development leading.The author combined with his own knowledge. Attempts through the Shandong silicon yuan new material limited liability company's key case analysis, mainly combs the Zibo daily use ceramics industry development design innovation question. To product design innovation as the main research direction, combined with the enterprise personnel system reform and brand building and management of these two dimensions. Put forward some problems that need to be faced in the future development of Zibo daily ceramic industry, and put forward the solution to these problems.