Graphic Design And Application In New Media

In the middle of the last century,digitalizationtrends made personal computers popular.Thoseartists who were skilled in using mobile video equipment began to use thismethod to create their work,and the new media art was born.Nowadays,domestic new media visual industryhas gradually formed a relatively mature industrial chain,and the major practitionersinclude consumers,employers,information providers,operation platforms,techniquedevelopers,operators,and so on.In China,new media art industry is being characterizedin various diversifications.Manydifferent kinds of new media platforms are emerging,such as mobile phoneself-media,network media,mobile audio-visual media,outdoor digital media andothers,all together to constitute our domestic new media industry.Also,market competitions are increasing.The advancements of science and technologypromote the propagations of visual culture."Graphics",intermediate media,is becominga common choice for people to perceive and understand the world.People are increasingly depending on graphics,and the responsibility of graphics is also growing.From horizontal view,graphics design andapplication in new media remedy the difficulties of different nationalities anddifferent languages.In one and the samecountry and one and the same region,there are no language restrictions.The way of delivering information by texts isalso being changed.Era of popular culturalinteractivities is coming.Global economicintegration closely ties links among countries.Graphical images remedy the difficulties fromlanguages and texts,are becoming the most important means for culturalpropagation,and are becoming links and bridges all over the world.In such a background,how to design graphicson one hand having public aesthetic values and on the other hand reflecting thepositive and optimistic attitudes as well as its expression methods and rulesare very important subjects to be studied.The main aspects:new media art,comparisonbetween new media graphics and traditional graphics,graphics consumption,comparisonand analysis between domestic and foreign graphics designs and applications,comparison and analysis between traditional and new media,graphics in newmedia art,aesthetic characteristics of graphics in new media,how to designand apply graphics in new media.