The Application Research Of The Art Form Of "knowing White And Keeping Black" In Packaging Design

"Know white and abide by black", is not only the basic principle of traditional Chinese painting composition, and it also exists in other art categories. In the rapid development of modern society, the growing abundance of material in the evolution process has been a favorite's designer."Know white and abide by black" also called "white space", "blank", " blank-leaving ", is one of the important technique of expression of traditional Chinese art. The use of "know white and abide by black" is a composition; "layout" is an important part of. Based on the principle of Chinese philosophy of Yin and Yang dialectical, white is black, is black with the form, left the white, black can't exist. In traditional Chinese painting, not to change the form of white, the image of the ink also does not have the backing; the so-called "black from white now" is this truth. "Know white and abide by black" can make the picture composition coordination, reduce the composition is too full of depressive feeling to the person. Naturally lead readers' attention to the subject. "Know white and abide by black" need painting, art master often are the masters of the white space, the ground also show wide heaven and earth."Know white and abide by black" is the essence of the actual situation of artistic conception, the value of it is to use the most concise way to convey information, in today's rapid development of society, the more valuable. Use of these modern designers more and more traditional techniques in graphic design, architecture design, etc., not only improved the product quality and artistic conception, but also inherited the innovation of traditional Chinese techniques.Consumer choice tendency for goods in the very great degree by commodity packaging information can effectively convey accurately, whether products meet consumers' aesthetic value, is in line with the consumer demand. The introduction of "know white black" principle, theme image, can promote sales, at the same time promote the aesthetic artistic conception of the product, meet people personalized consumption idea, with the design feeling of age.This topic from the traditional Chinese painting "know white and abide by black" principle, through to "know white and abide by black" techniques research, from the traditional art to find "white black" form, and take its essence, to the essence of "know white and abide by black" is introduced into packaging design, and from all angles of the design in this paper, the "black white" art value. According to the subject of research results, combined with their own design practice, further expounds their theoretical basis.