Packaging Visual Design In The Blank Study

With the quick development of social economy, material for production has been greatly enriched and millions of products are flooding into the market,which causes a cut-throat competition.Meanwhile,the arise of supermarkets makes consumers decision makers and turns the packages of products into something resembling a silent salesman, and which begins to receive attention from the society. Under the infuence of such deveopment,the way of people's living and consuming gradually tansform into self-development style,society stepping into the age of emotional consumption.As a result, a raise from natural function to spiritual needs of the requirement upon commercial packing is greatly demanded, which at the same time puts forth a new request uopn the visual design of commertial packaging.Research on packaging design has well developed, and basing the scholar achievement in exsitence,this thesis introduces traditional art of "shite space" into packaging design and carries out a research on its specific application value from the new standpoint of visual phychology and social culture of consumers.firstly, after searching for the representation forms of shite space from the designing shapes of traditional and modern art, and taking its nourishment,this thesis studies the value of shite space respectively from plane packagine and stereo packaging.Secondly,it researches on the shite space of various products,summarizes the characteristics of different commodities and puts forwards some rales and ways in leaving shite space.This, in a certain extent will direct the future visual design.Finally,basing on the fruit of this research, the thesis goes deep into a test and verification upon the theory research.