Research On The Government Functions In The Development Of Cultural Industries In Yangzhou City

Culture is the soul of the country and the nation,and the cultural industry is a sunrise industry and an emerging industry in the new century.Like other industries,the development of the cultural industry can not be separated from the strong support of the government.Yangzhou,a famous historical and cultural city,has a history of 2500 and has rich cultural resources.It has a certain cultural standing and representation in the country and even around the world.How to change the cultural ancient city into a strong cultural city,and the cultural industry to become a pillar industry of the city?The definition and display of local government functions in the development of cultural industry is the primary problem that needs to be paid attention to and solved.In 1999,Yangzhou began to explore the path of the development of cultural industries.More than 10 years,Yangzhou municipal government through deepening reform,perfecting the policy system,the release of market potential,strict supervision and management measures to promote the development of cultural industries,to achieve the policy continuity and for the unity of economic benefits and social benefits of a unified service culture,enterprise and public service uniform,and achieved good results.However,there are also many problems such as excessive intervention,insufficient market integration,inadequate integration of resources,imperfect policy system,unitary management methods and weak balanced development ability.Therefore,according to the functions of the government and the cultural industry theory,combined with the actual situation of Yangzhou,Shenzhen,Nanjing,hopes to learn from Nantong,Shanghai and other places of advanced experience and suggestions of government functions in the cultural industry development in Yangzhou.First of all,strengthen macro planning,establish a "big culture" awareness,in the geographical area,industrial structure,policy system on the overall layout,for the development of Yangzhou's cultural industries play a leading role.Secondly,strengthen environmental construction,infrastructure,financial investment,talent team,professional platform to create a favorable external environment for the cultural industry to address the lack of culture carrier,enterprises are faced with the lack of money,lack of talent,lack of platform and other problems,tamping the basic condition for the prosperity and development of cultural market.Third,strengthen co-ordination,and encourage Yangzhou to help promote the transformation and upgrading of the cultural industry with the help of the main body of the cultural market,other industries and industrial resources,social capital and other regional forces.Finally,strengthen supervision and management,through administrative means and legal means to control value orientation,improve cultural laws and regulations,protect intellectual property rights,strengthen industrial statistics,and maintain the healthy development of the cultural industry market.