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Research On Brand Image Design Based On Mobile Internet

Posted on:2020-04-02Degree:MasterType:Thesis
Country:ChinaCandidate:Q LiFull Text:PDF
GTID:2415330623965836Subject:Arts
Abstract/Summary:PDF Full Text Request
The introduction of the comprehensive two-child policy of the Fifth Plenary Session of the 18 th Central Committee ushered in the big boom in the infant market,promoting the development of the baby brand online and offline two-pronged,brand design online and offline model complementeaching each other,rational use of the existing market resources,to achieve win-win cooperation between brand and Internet platform.Brand online is easier to expand their own communication power,brand online more attention to the physical experience,this brand and mobile Internet cross-border integration of strategic thinking changed the traditional sales model,for the brand injected new vitality,in the convenience of people,but also to meet the pace of people's growing pace of life,Realize people's higher level of shopping needs.The integration of brand line and offline is of great practical significance.Therefore,it is of great significance to study the brand image design in the background of mobile Internet.This paper is based on the mobile Internet as the background,the brand online and offline visual design research.In the early period,mainly through the major databases at home and abroad to collect relevant documents,to understand the relevant content of Chinese and foreign countries on the research topics,respectively,from the design and theory,combined with the current research put forward the innovation point of this paper,on the basis of existing research put forward the research direction of this thesis.Because the characteristics and overview of the Internet are well known to the general public,this paper is not listed separately.Through the summary of the previous literature,the design principles of brand visual design in APP design are discussed,and these principles are applied in the subsequent design,thus confirming the practical role of visual expansion principle,visual complementarity principle and functional continuity principle of online and offline design.Through the collection of data,the cross-border analysis of brands under the background of mobile Internet is analyzed,and the significance of brand and mobile Internet cross-border is summarized.Medium-term through the relevant online and offline brand case collection,classification,understand the market has appeared in the brand,sum up these brands online and offline integration of the advantages and weaknesses,these advantages and shortcomings in a row,advantages in the future design to use,shortcomings in the design later to avoid.Then the market positioning,market positioning mainly according to the needs of the market positioning of the market in different classification,for the subsequent development of visual design to pave the way for more easily to stabilize the brand's commercial value.Later will be "fruit and fruit food" brand as an example,the visual design will be divided into offline design and online design,the use of the design principles discussed earlier in this article in the specific production of practical application,in the visual complement each other,work together to promote the brand diversification.Through research,we found that the brand design on the market homogenization serious,design sense is weak,the difference between the line and offline is too large,to the real-life topic "fruit and fruit food" brand as an example,to provide the brand with a complete brand design system,in the design focus on the system of online and offline design,to solve the line and offline out-of-line,visual image design lack of personality,Similar design and other issues,for the brand to better integrate into the development of the times to provide a reference for design.The innovation of this paper is to explore the design of brand image visual system,online and offline integration,systematized and better design methods and techniques.Strengthen the closeness of brand line design and offline design,so that the two in their respective fields to achieve complementary resources,enhance the value of the brand.In this project design design mainly produces the brand's basic system and application system,the line mainly to APP icon and interface design,in the specific practice to complete the overall brand visual image.
Keywords/Search Tags:Mobile Internet, Brand Design, Online and Offline, “Guo Guo Fu Shi”
PDF Full Text Request
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