Research On The Visual Identity System Of City Image

With the accelerating process of urbanization,the phenomenon of urban convergence is becoming more and more serious,which makes the city lose its personality and characteristics,which leads to the loss of favorable position in the fierce competition.So many city gradually realize the importance of city image construction,actively carry out research on city image recognition system,to design their own image identification system of city,city capital and energy savings to promote the future development of the city.In this context,I based on city characteristics,city image visual identification system,through the research to further enrich the theory in the design of city image visual identification system,and provide some useful suggestions and ideas for future design of city image visual identification system.In this paper,Gongqingcheng city as an example,through field research of Komsomolsk,find out the existing Gongqingcheng city image visual design problems,then the Gongqingcheng city historical culture and ecological culture are analyzed,through relevant theories on city image visual identification system and the study of domestic and foreign excellent case and summary,summarized the main points of design is put forward Gongqingcheng city image visual identification system,the feasibility of the proposed design and design.Show the city's unique cultural characteristics Komsomolsk to inherit city context and enhance the visual recognition to provide help for the future development of city construction and Gongqingcheng city image,and try to give advice and suggestions,for the future design of city image visual identification system provides a feasible theory basis.